From awareness to belonging
By connecting a boutique opening with a targeted local media plan, Rouje turned its London retail launch into a strong, tangible urban presence directly connected to its audience.
By positioning ba&sh in SoHo with strong, premium visibility, we turned a collection launch into an urban statement — consolidating the brand’s presence in a key and highly competitive market.
By combining concept creation (STUDIO) with international deployment (MEDIA), we transformed a product launch into a global statement. The Kooples succeeded in positioning the Amelia bag not only as a new accessory but as a cultural talking point across four fashion capitals.
By multiplying formats and anchoring visibility in three cultural capitals, we amplified Champion’s “Technically, it’s performance” campaign into an urban statement — reaching millions while reinforcing the brand’s dual identity of performance and lifestyle.
This campaign shows how an XXL format, placed in the right location with strong creative direction, allows a brand to break out of the digital realm and impose a commanding physical presence. For Gentle Mates, this monumental visibility with Shopify turned a product launch (the jersey) into an urban statement, reinforcing brand image and connecting directly with an engaged audience.
By translating the choice of Matt Smith as brand ambassador into urban, high-end visibility, we amplified Paul Smith’s campaign beyond fashion media. The strategy connected the brand’s heritage and timeless tailoring with a premium audience in the heart of Paris.
By combining geographic precision with aesthetic excellence, we helped Saint Laurent strengthen its presence in New York among a lifestyle-oriented audience, while maintaining its high-end status.
By combining iconic scale with cultural relevance, we delivered a launch that placed REM Beauty directly into London’s cultural and commercial heartbeat — ensuring the brand’s arrival was impossible to miss.
