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The challenge
For the release of One Piece Red, one of the year’s most anticipated anime films, the challenge was to go beyond traditional cinema advertising and generate massive urban visibility across multiple cities. The goal: make the film release impossible to miss by creating landmark moments in Europe.
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our solution
Spectacular Presence
SAUVAGE111MEDIA® executed a dual-city strategy combining iconic placements and spectacular activations.
Bordeaux: takeover of the monumental billboard at Place de la Bourse, one of the city’s most prestigious landmarks.
London: a giant mapping on County Hall, XXL projections across the city, and a fleet of branded taxis to saturate urban flows.
This approach ensured the film’s release was anchored in both cultural landmarks and everyday city life, creating a powerful urban statement.
Real-world
results
3.4M
impressions generated across two key European cities
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giant mapping on County Hall + citywide projections and branded taxis in London
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One Piece RED
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another one
Rouje
