City targeting: reach the right audience
We know a campaign is only effective if it reaches the right audience, in the right place. Our role is to turn the geography of a city into a strategic lever, connecting brands to their target communities. Through OOH, DOOH, transit media, and cultural hotspots, we deploy campaigns that resonate where trends are created and purchase decisions are made.
From city to communities
An urban targeting campaign is more than exposure — it is immersion in influence zones. By selecting strategic neighborhoods, relevant touchpoints, and adapted formats, we make every brand message a direct encounter with its audience.
us apart
What makes our city targeting campaigns different
Strategic relevance
Placements chosen based on consumer behavior and local cultural dynamics.
Creative precision
Activations designed to speak to communities and integrate into their daily urban life.
Agile execution
The ability to deploy quickly in key districts, in sync with trends and local momentum.
Measured impact
An audience reached with precision, measured in reach, engagement, and cultural influence.
Saint Laurent
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Saint Laurent
From brief to breakthrough
We don’t just target — we connect
audience match on targeted placements
engagement in dynamic DOOH campaigns
foot traffic uplift in targeted zones
Questions we get lot
From large-scale takeovers and citywide visibility to precise targeting and cultural activations. We also integrate TV and cinema campaigns when relevant, ensuring your brand presence spans both screens and streets.
Yes, absolutely. We have a dedicated team for media buying in connected and programmatic TV, as well as cinema. These channels complement our OOH/DOOH strategies and provide even stronger multi-screen coverage.
Traditional agencies focus on visibility. Sauvage111 builds presence. We combine strategy, media buying, and cultural insight to make your brand unavoidable in the city and relevant in the culture.
We operate globally across Europe, the US, and the Middle East. Our local experts cover major cities such as Paris, London, Milan, Berlin, New York, Los Angeles, and Dubai. Being physically present in each city is what allows us to deliver highly relevant recommendations, with cultural intelligence and market precision that no remote approach can match.
Digital OOH can be activated in under a week. For print formats and larger activations, we usually require a minimum of 15 days depending on the market, in order to secure placements and deliver at scale.
We track reach, impressions, audience data, social amplification (OH2OH), and, when relevant, drive-to-store results. All campaigns come with transparent reporting and actionable insights.
