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Launch Takeovers

From launch to cultural takeover

We know that a launch is a decisive moment. Our role is to transform it into a landmark event, generating immediate and lasting awareness. Through OOH, DOOH, TV, and cinema, we create presence that captures attention at the right time, in the right places, with creativity that cannot be ignored.

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What we do

Turning launches into citywide events

A launch takeover is more than advertising, it is cultural presence. By combining iconic locations, premium placements, and perfect timing, we transform product, collection, or collaboration launches into events that your audience sees and remembers.

Your success starts when the city becomes your stage.
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what sets

us apart

What makes our launch campaigns different

Strategic relevance

Every placement is chosen for impact: the right city, the right moment, the right audience.

Creative precision

Bold ideas brought to life in iconic locations — creativity designed to be seen, remembered, and shared.

Agile execution

From brief to city takeover in record time. High-priority launches go live in as little as 7 days.

Measured impact

Visibility that proves its worth. On average, +45% uplift in brand recall across our launch campaigns.

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another one
Citywide Awareness in Paris for

Aigle

How to deploy a cultural message nationwide
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Aigle

From brief to breakthrough

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PROCESS
01.

You tell us your launch & markets

We align on your brand’s ambition, timing, and target cities.

We scout and secure prime locations

We identify and negotiate iconic high-visibility placements.

We plan formats & timing for maximum impact

We match creative and formats to the launch moment.

We deploy with precision

We execute flawlessly to hit the market on time.

You own the moment

Your launch dominates the city — and the conversation.

We don’t just launch — we own the moment

+10

iconic takeovers delivered in 12 months

+45%

brand recall uplift on average

90%

prime placement secured in target cities

Questions we get lot

What types of OOH/DOOH campaigns can you manage for my company?

From large-scale takeovers and citywide visibility to precise targeting and cultural activations. We also integrate TV and cinema campaigns when relevant, ensuring your brand presence spans both screens and streets.

Do you also offer media buying in TV and cinema?

Yes, absolutely. We have a dedicated team for media buying in connected and programmatic TV, as well as cinema. These channels complement our OOH/DOOH strategies and provide even stronger multi-screen coverage.

What’s the difference between working with Sauvage111 and a traditional media agency?

Traditional agencies focus on visibility. Sauvage111 builds presence. We combine strategy, media buying, and cultural insight to make your brand unavoidable in the city and relevant in the culture.

Can you run campaigns internationally or only in specific countries?

We operate globally across Europe, the US, and the Middle East. Our local experts cover major cities such as Paris, London, Milan, Berlin, New York, Los Angeles, and Dubai. Being physically present in each city is what allows us to deliver highly relevant recommendations, with cultural intelligence and market precision that no remote approach can match.

How fast can you activate a campaign?

Digital OOH can be activated in under a week. For print formats and larger activations, we usually require a minimum of 15 days depending on the market, in order to secure placements and deliver at scale.

How do you measure the success of an outdoor media campaign? What KPIs do you use?

We track reach, impressions, audience data, social amplification (OH2OH), and, when relevant, drive-to-store results. All campaigns come with transparent reporting and actionable insights.