[
The challenge
For its UK retail debut at Selfridges, REM Beauty, founded by Ariana Grande, needed to make a statement in London. The goal: connect with a beauty-savvy, urban audience and ensure immediate visibility for the brand’s arrival in one of the city’s most prestigious department stores.
[
our solution
Urban Immersion
SAUVAGE111MEDIA® crafted a targeted, high-impact launch strategy across London’s most visible urban touchpoints. The campaign mixed iconic placements with culturally relevant formats to saturate the city and embed the launch into daily life. This strategy was built on three key levers:
Iconic visibility: securing a premium billboard in central London.
Urban immersion: deploying full taxi coverings to create a moving presence across the city.
Cultural resonance: activating a wild posting campaign, a deeply rooted urban medium in London, to reinforce authenticity and reach trend-setting communities.
Real-world
results
Millions
of impressions across central London
10+
fully branded taxis, 1 billboard, and an extensive wild posting network
By combining iconic scale with cultural relevance, we delivered a launch that placed REM Beauty directly into London’s cultural and commercial heartbeat — ensuring the brand’s arrival was impossible to miss.
_
_
REM Beauty
[
another one
Rouje
