For its pop-up at Galeries Lafayette, AMI PARIS needed to go beyond in-store presence and turn the activation into a citywide statement. The objective: maximize visibility in Paris’s prime shopping district and generate strong awareness around the event.
Strategic visibility
The SAUVAGE111MEDIA® teams responded in the clearest and most tactical way: by securing the iconic Galeries Lafayette Haussmann banner, one of the most impactful media assets in Paris. This strategic placement integrated seamlessly into the daily flow of pedestrians, cyclists, and vehicles in the capital’s busiest retail hub, ensuring maximum visibility. Beyond simple visibility, the banner was designed as an amplification tool, extending the reach of the pop-up across digital and cultural conversations.
Strategic Placement: securing the iconic Galeries Lafayette Haussmann banner to capture maximum attention in Paris’s busiest retail hub.
Urban Integration: positioning the banner to align with daily pedestrian, cyclist, and vehicle flows for natural visibility.
Amplification: extending the impact of the pop-up through digital and cultural channels, turning a static banner into a multi-platform activation.
Real-world
results
impressions per week generated
flagship retail event transformed into a cultural moment
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Ami Paris
Rouje
