How to bring an esports identity to life on a giant billboard in Paris

Paris

Amplification Campaigns

Esports / Lifestyle / Fashion

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The challenge

Gentle Mates, a fast-growing esports brand, wanted its new 2025 jersey to stand out from the very start. The goal was twofold: create massive, premium visibility in Paris while reinforcing its aesthetic identity, and connect with a trendy, urban audience in a highly competitive media environment.

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our solution

Monumental Impact

Together with Shopify, SAUVAGE111MEDIA® delivered a spectacular activation: a monumental 500 m² billboard installed on the façade of Église de la Sainte-Trinité, Place de la Trinité — visible from January 13 to February 10. This oversized format became a true urban landmark. The strategy was built on three levers:

Strategic site selection: a monumental façade in Paris’s 9th arrondissement, a high-traffic area with cultural relevance and strong pedestrian visibility.

Visual creation and aesthetic alignment: the jersey showcased with a bold visual composition, integrating Gentle Mates’ pink signature color, carefully designed for impact on a giant format.

Amplification & duration: a one-month campaign amplified through social media, digital content, and fan engagement, turning the billboard into both a physical and online phenomenon.

Real-world
results

500 m²

monumental billboard in central Paris

+2M

impression in high-traffic district (Square Étienne d’Orves / Sainte-Trinité)

This campaign shows how an XXL format, placed in the right location with strong creative direction, allows a brand to break out of the digital realm and impose a commanding physical presence. For Gentle Mates, this monumental visibility with Shopify turned a product launch (the jersey) into an urban statement, reinforcing brand image and connecting directly with an engaged audience.

GENTLE MATES × SHOPIFY