For its new campaign “Technically, it’s performance”, Champion needed to assert its positioning at the intersection of style and performance. The goal: deliver strong visibility in three major European cities, reaching both lifestyle audiences and sportswear consumers with a message consistent across markets.
Maximum Impact
SAUVAGE111MEDIA® designed a multi-format activation combining scale and precision. The campaign was deployed simultaneously in Berlin, Milan, and Rome with more than 300 OOH faces strategically placed in high-traffic areas, reinforced by 2 monumental billboards to maximize impact. This layered media approach allowed Champion to saturate key neighborhoods while maintaining premium visibility.
Scale & Precision: multi-format activation combining hundreds of OOH faces with monumental billboards to dominate key neighborhoods.
Geographic Targeting: strategic placements in Berlin, Milan, and Rome to reach high-traffic, high-value audiences.
Premium Execution: end-to-end management ensuring flawless deployment and consistent brand visibility.
Real-world
results
OOH faces activated across Berlin, Milan, and Rome
impressions generated across three major European markets
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Champion
Rouje
