For the launch of its new Amelia bag, co-created with American model Amelia Gray, The Kooples needed a bold concept that could spark curiosity, capture attention, and resonate internationally. The challenge was to elevate the campaign beyond a simple product release and turn it into a cultural conversation across four key capitals.
Global Presence
The entire creative concept was developed by SAUVAGE111STUDIO® around one simple yet powerful idea: “Have you seen Amelia?”. A slogan that plays on both the name of the muse and the name of the bag, designed to intrigue, stand out, and be instantly memorable. To bring the idea to life, SAUVAGE111MEDIA® executed an international activation rolled out across multiple formats:
Iconic billboards: premium placements in each city to guarantee maximum reach.
Tactical OOH & metro: presence in high-traffic areas to capture strategic audiences.
XXL projections: spectacular activations designed to make the campaign unforgettable and fuel social sharing.
Global visual consistency: one creative concept deployed with equal strength across four cities, ensuring cohesion and impact.
Real-world
results
of impressions generated across four strategic markets
in Paris, London, Madrid, and New York
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The Kooples
Rouje
