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The challenge
For Aigle, the challenge was to transform a simple slogan — Respirez, vous êtes dehors (Breathe, you’re outside) — into a movement visible across France. The goal: connect the brand’s outdoor DNA with the everyday life of the French public, while reinforcing its status as a premium heritage maison.
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our solution
Nationwide Impact
SAUVAGE111MEDIA® orchestrated a nationwide campaign combining OOH, DOOH, and transit media to make the message visible in major cities, mobility hubs, and high-traffic zones. The strategy was built around:
Precise national coverage: Paris, Lyon, Marseille, Bordeaux, Lille… ensuring complete territorial reach.
Strategic formats: large-format billboards, metro, train stations, airports, and digital DOOH.
Creative consistency: a clear, stately visual identity, deployed everywhere to establish the slogan as a cultural marker.
Nationwide execution: centralized production, installation, and reporting, guaranteeing efficiency and consistency.
Real-world
results
+6M
impressions generated
Nationwide
coverage across France’s major cities
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Aigle
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another one
Rouje
