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The challenge
For the launch of its new collection, ba&sh needed to make a bold statement in SoHo, New York’s most iconic neighborhood for fashion and culture. The goal: secure immediate visibility in an ultra-competitive market and capture the attention of an international, trend-setting urban audience.
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our solution
Street Authority
SAUVAGE111MEDIA® secured a premium billboard right in the heart of SoHo. This strategic location, chosen for its cultural relevance and high daily footfall, allowed ba&sh to embed its new collection in one of the world’s most competitive and inspiring urban landscapes. The strategy was built around three levers:
Immediate impact: an XXL billboard in SoHo to generate memorability and awareness.
Local relevance: a neighborhood where fashion, culture, and commerce intersect.
Premium execution: end-to-end management from securing the space to installation, ensuring a flawless visual outcome.
Real-world
results
800K
impressions generated
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premium billboard in SoHo
By positioning ba&sh in SoHo with strong, premium visibility, we turned a collection launch into an urban statement — consolidating the brand’s presence in a key and highly competitive market.
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BA&SH
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another one
Rouje
