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The challenge
For the opening of its new boutique on Molton Street in London, Rouje, the brand founded by Jeanne Damas, needed to quickly establish visibility with a premium urban audience. The objective: generate immediate awareness in strategic neighborhoods and drive traffic directly to the store.
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our solution
Measured Impact
SAUVAGE111MEDIA® designed and executed a precise media plan based on a network of premium bus shelters across central London. Positioned in high-traffic areas and close to the new flagship location, these placements guaranteed daily visibility among the target audience. The strategy was structured around three key levers:
Geographic targeting: focusing placements around Molton Street and central London’s busiest flows.
Relevant format: bus shelters as a proximity medium, ensuring direct contact with the local audience.
End-to-end execution: from strategic recommendation to operational delivery, ensuring efficiency and impact.
Real-world
results
Premium
bus shelter network across London
Visibility
Immediate visibility in the store’s catchment area
By connecting a boutique opening with a targeted local media plan, Rouje turned its London retail launch into a strong, tangible urban presence directly connected to its audience.
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Rouje
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another one
Rouje
